When people taste our strawberries, lettuce and cucumbers, they're just astounded by the taste.

About 50 percent of my calls are from people who have been in the same job for 25 or 30 years and want a change.

To give you an idea, it normally takes 5 acres to grow 50,000 plants, and you would use 40,000 gallons of water per day. We use 1,500 gallons per day.