If they get a message from a sender that has images and links enabled one day, and another one the next day where they're not, they tend not to trust that so much, or think there was an error. It sends an unclear message to the consumer.

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Our focus and goal here is to provide a safer and more secure environment for our consumers, and restore some trust in the e-mail inbox.

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We want to make sure that not-for-profits who depend on timely communication with their members get all of the privileges of this powerful medium.

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I have intentionally stayed out of that discussion.

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There will be no requirement, ever, for not-for-profits who deliver e-mail to AOL members to pay for e-mail certification and delivery.

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