The details are details. They make the product. The connections, the connections, the connections. It will in the end be these details that give the product its life.

A totally California thing.

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.

Who ever said that pleasure wasn't functional?

The recognition and understanding of the need was the primary condition of the creative act. When people feel they had to express themselves for originality for its own sake, that tends not to be creativity. Only when you get into the problem and the problem becomes clear, can creativity take over.

To whom does design address itself: to the greatest number, to the specialist of an enlightened matter, to a privileged social class? Design addresses itself to the need.

Recognizing the need is the primary condition for design.