We view the NFL Scouting Combine as one of the hidden gems still left in the NFL. This is an event NFL Network believes in and will look to grow to NFL Draft-like status.

We have a lot of conversations with them.

You could argue the Rolling Stones are as big as it gets. The music industry sees the opportunity of performing in front of the largest audience the world can provide.

The guiding philosophy is to be unique, entertaining and appropriate, to cast entertainment that serves as wide a group as possible. We try to convince them to perform in a way that will make them look great and appreciate the fact the audience is so large.

Fans have been asking us for years about encore presentations of our games.

No, it would not be acceptable. Yes, we have veto power over certain songs in the set list. But we also understand that these guys are artists, and we try and allow them to be so.

There was a point in the early 1990s where (the NFL) thought, 'how can we make something this great even better. There was a decision internally to look at all aspects of the Super Bowl presentation.