A bare neck, big earring effect is popular.

You have to know the material, the beads, what's flattering ? design is important with any style. Every woman wants to feel pretty and have a pretty dress that flatters them.

We sell 60 percent off the rack and 40 percent special orders.

They're not afraid to do color.

We have two private lines that knock off $5,000 wedding gowns for $500.

You get a custom fit with the lace-ups.

With draping, it's hard to be under 5-7 and pull that off.

Whites are pretty much out, because it takes the color out of everyone's skin. Ninety percent (of our customers) choose ivory or diamond white.

We are seeing a lot of the taffeta coming back with side pleats and drapes.