With the Hispanic culture, it seems like the first thing you do when you get up on Saturday is turn on the radio, and it's left there on that station, and that's it. It's not like, 'Oh, there's a commercial,' or 'I don't like this song,' and you're changing it all the time.

I didn't even call my boss. I just came out here because I think this kind of movement is important for all of us.