Our attention ebbs and tides. We looked to the mainstream sports and how they stay in front of the audience.

265

The creation of this series will generate collective interest and excitement at a level that has not existed between our great events in the past. The result of these marathons partnering together is increased visibility, exposure, and growth for the sport of marathon running on a national and international scale.

194

This series will generate collective interest and excitement at a level that has not existed between our great events in the past. The result of these marathons partnering together is increased visibility, exposure and growth for marathon running.

164