Finance sites are attractive to advertisers as they tend to represent a pretty good demographic. It of course depends on the quality of the site, but it stands to reason that people who spend time reading about money and stocks, et cetera, probably have some money to invest.

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There are challenges in joint ventures about who controls what. AOL has had some challenges cross-selling with Time Warner.

222

We believe the Web site will ultimately replace the 30-second commercial as the central expression of the brand ... The TV commercial over time will become more of a way to simply send people to your Web site.

207

The TV model is broken. We believe the website will replace the 30-second commercial as the most important vehicle for an advertiser.

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