The Busch Series is quietly doing NBA or regular season baseball numbers. It's wearing out other sports. Busch will never be the Cup series, but we would like the new agreement for that to be a franchise of its own, treated with promotion and announcers that differentiate that series a little better as we go down the road.Brian France
"Brian France" is the American Chief executive officer/CEO and Chair (official)/Chairman of NASCAR, taking over the position from his father, Bill France, Jr., in 2003. Time Magazine named him one of the "100 Most Influential of the Century" in 2006 and he was named one of the five most powerful sports executives by The Sporting News in 2005.More Brian France on Wikipedia.