A project like this could indeed help [nonprofits] focus on their missions as opposed to their physical surroundings.

Most of the businesses that we've gotten to relocate have been from Los Angeles and Orange County. But I expect more of them to be from the Inland Empire in the future. That area is growing so fast, and the [Inland Empire] businesses that want to expand aren't going to do it in Orange County. It's too expensive.

It's an extremely well-read magazine. It reaches the kind of people we want to reach -- corporate entities, startups, everybody reads Inc. You couldn't buy that kind of advertising.