There are as many answers to that question as people you ask it to.

By combining our expertise in digital media with the music leadership and marketing savvy of MTV Networks, we have created a powerful and unique way to experience music. This landmark collaboration will bring innovative new experiences to millions of music fans.

This is not a matter of: When the gates open -- let's say, April 24, 2006 -- consumers will have this thing and that thing and sit there and be puzzled. It's a question of which one is there first and how compelling a proposition it is.