This is too big for us to make a 10-minute decision. We're going to think about it overnight. ... This really threw us for a bad loop. I didn't have the foggiest notion this could happen.

We had ink on paper on Wednesday, the people were moved in the following Monday, and roughly a month later, we shipped a completely re-branded product, updated with new functionality.

The other benefit is I think it underscores our blended approach to the business model. Because it is based on Eclipse, it strengthens our open source presence.

It provides a means to obtaining a sophisticated, single view of a customer.

The Bull gives us tremendous coverage, particularly at night. Ninety percent of our broadcasts occur at night.

If we're not able to control the costs, we're in trouble. We know that entry-level divisions are the lifeblood of our sport. There are lots of people out there who want to race. If we can show them how and make it affordable we've benefited them as well as ourselves.