Now these cities are getting into the game, because they want to bridge their digital divide.

The Pentium name is the quintessential name of the gigahertz era. The gigahertz era is over.

This was a cultural change where Paul said nothing is sacred.

We're aligning our brand strategy with our platform strategy.

We have reached an agreement that the device will be based on Intel's technology, ... It will be based on our cutting edge, high-performance Pentium technology, which has some cool features that give it great 3D effects and a very realistic gaming experience as it already does for the PC.

As we evolve as a company, it makes sense to evolve our brand.

This takes the brand strategy and aligns it with the business strategy that has been underway at Intel for several years.