"Bill Adler" is an American music journalist and critic who specializes in hip-hop. Since the early 1980s he has promoted hip-hop in a variety of capacities, including as publicist, biographer, record label executive, museum consultant, art gallerist and curator, and documentary filmmaker. He may be best known for his tenure as director of publicity at Def Jam Recordings (1984–1990), the period of his career to which the critic Robert Christgau was referring when he described Adler as a "legendary publicist."

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By changing the name, we aren't fooling anybody, ... We are improving it. Complimentary says things will go together. We still need to define the particulars.

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[On the other hand, rapper nicknames] come from anywhere, ... And You Don't Stop: 30 Years of Hip Hop.

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The purpose is to try to provide another layer of protection for the things that we want to preserve.

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[But rapper nicknames] come from anywhere, ... And You Don't Stop: 30 Years of Hip Hop.

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It creates two classes of citizens: one who lives outside growth areas and those who live in a growth area. It's a distinction in class of citizens, which I objected to.

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These guys are typically pop-culture omnivores, so they're going to be looking for the grandiose wherever they can find it.

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This bred a mistrust by some because they thought the town was trying to slip something by them.

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