Automotive leaders are cognizant of the lasting impact of rising gas prices on the minds of consumers. The focus right now is on producing fuel-efficient vehicles that will meet consumer demand.
Expectations for the industry's future profitability around the world are low, even in China. Meeting consumer demand in regions around the world with high quality products is the formula for success.
While there are regional differences, there is one common theme. Consumers worldwide are now on the same page. They desire a good quality, fuel efficient car.
Automotive execs in our survey have been predicting market share advances by Asian brands for years now. Asian brands have been successful at bringing the right product to the market quickly while being flexible in their manufacturing processes to respond to changes in demand.
That large a group said 'yes' is somewhat telling.
Automotive executives in our survey have been predicting market share advances by Asian brands for years now.
Globally it's more pessimistic than we have seen.
Auto execs are grappling with the dynamics of increased competition, rising commodity and healthcare costs and the need to invest in new manufacturing facilities. All of this is leading to a rather bleak outlook on profitability through the rest of this decade and a trend toward greater consolidation.
Asian consumers, particularly those in China, are viewed as the most important source of industry growth. The demand in Asian countries will go up significantly in coming years, with a burgeoning economy and increasing consumer wealth. Automotive companies recognize the opportunity that awaits.
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