Each club knows what the hot buttons are in their market, ... aren't realistic when some clubs have suffered more than others under the past CBA.

283

They as a group were not hockey fans per say but wanted to go. Now they are going to games all the time.

263

When we showed it to Brendan Shanahan, he said, 'Wow, the warrior, that's what I feel like.

229

Mr. Kumar has not been involved in the sports business operation process with the New York Islanders for several years.

199

Critical Mention has become a valuable daily tool to monitor and measure the results of our public relations efforts.

183

The money goes to education. It has nothing to do with gambling - the outcome of a game. It's a simple scratch-and-win.

180

It's funny. We quite honestly expected there to be a marked difference.

152

We just want the opportunity to offer him to come and visit the game. We are in no way expecting a 100 per cent hit. The point is just to reach out to the celebrity community, some of which are already rabid hockey fans and some who we are trying to bring into the sport and have fun with it.

150

This ad is very respectful of women, ... The woman is a spiritual and physical trainer for the warrior, and his mentor.

142