Our intent is to create a critical mass of movies and displays at retail that will showcase the escalating availability and abundance of both BD software and hardware in the marketplace.

I think you're going to see them by mid-to late March.

The premium is for a way better format and to remind retailers that at the time we launched DVD, VHS was selling for $55 wholesale in the first window.

A couple of years ago we were hearing from studios that maybe we should wait on high-definition DVD because we didn't want to hurt (regular) DVD. There is a unanimity that the time for high-definition DVD is now.

We're hoping the format's going to be reinvigorated with next-generation capability that may include living-room or normal television playback.