All of a sudden, I got to thinking that this building has a real good chance of ... becoming certified at a very high level without totally breaking the bank.

It became a natural part of life.

I don't know if I would have done that if I were just renovating the building.

Here, all waste will be viewed as a recycling opportunity.

We're definitely trying to make a statement.

It's just good for our business to be aspiring to this.