[With clear chains of command, responses] can be very, very quick because of the fluidity of the battlefield, ... When you're trying to make rapid shifts in direction, that may be an appropriate model.

They essentially are the MP3 market.

They held Mac shipments and even increased it slightly year over year in the midst of an architectural change without having to cut prices.

Companies are increasingly looking abroad to spur innovation and build new markets. In today's competitive environment, business can't be held hostage by the 'not invented here' syndrome.

It may not be the sort of caffeinated growth rates we've seen, but it still was a good performance. They've gone from being a computer company to a consumer electronics company.

The fact that they didn't have a decline and they didn't have to discount, it means the transition is going very well. It's not proving to be a problem so far.