That transition is not easy for many publishers. For those who get the importance of search and navigation alongside content, the future will be a bit brighter.

The mindset needs to shift from that of a mass producer and publisher to a much more potent mix of high-quality niche content, and also as a mass aggregator of third-party content.

It's all about coexistence - video didn't kill the radio star, after all.

Tech predictions can go up as well as down.

Audience needs are changing -- they want to consume media on their terms, anytime, anyplace, anyhow. If we want to stay relevant in the digital age, the BBC must respond to this challenge by some seriously good technological innovation, resulting in products like iMP, through partnerships such as this one with Microsoft.

Audience expectations have grown. The Internet is a hugely compelling platform for us.

There has to be a better scrutiny both in terms of copyright issues and in terms of taste and decency, if only to make sure that no one is breaking any criminal law.

Obviously, there is an international commercial opportunity.

I don't see anyone else easily beating them on the breadth of innovation of what they're doing in trying to... showcase new ways of accessing the broadcast world.