"Anne Marie Sweeney" is an United States/American businesswoman. She was formerly the co-chair of Disney Media Networks/Disney Media, President of the Disney–ABC Television Group, and the President of Disney Channel from 1996 to 2014.

In March 2014, she announced that she would be leaving her position at the Walt Disney Company to become a television director.

More Anne Sweeney on Wikipedia.

A la carte is not good for consumers, and we have experience to prove it. Disney Channel was once offered a la carte, but only a privileged few bought it despite the tremendous strength of our brand. Today, Disney Channel is in 87 million homes on expanded basic, and instead of putting our money towards marketing to retain subscribers, we are instead investing it in high quality programming.

In the future, consumers will rely more and more on strong brands to help them navigate the digital world, and we have some of the strongest brands in entertainment. Stay tuned ... because this is just the beginning.

The strategic utilization of new technologies to meet consumer needs is of paramount importance to the growth of the Disney Media Networks Group.

It's an opportunity for us to learn more about a different model.

There was conversation and discussion at the table, a lot of it heated. He had a strong belief that Sunday night at 9 belonged to Desperate Housewives .

It's really an opportunity for us to learn about a different model. It's more importantly recognizing that none of us can live in a world of just one business model.

What hasn't he done for prime time is more the question. I think he has brought a strong new creative spirit and the wonderful ability to take chances back to network prime-time television.

This agreement, which marks our largest distribution deal outside the US, is great news for viewers, who will now be able to access an even broader array of Disney content, either through their TVs or via broadband on personal computers.