"Andrew House" is a United Kingdom/British businessman and the current president and Group CEO of Sony Computer Entertainment (SCEI), replacing Kaz Hirai who became chairman of the company in 2011. House started working for Sony Computer Corporation in 1990, working in the Tokyo-based corporate communications department. Five years later in 1995,he transferred to SCEI's marketing and communications to contribute to the launch of the PlayStation gaming system. March 1996, he was promoted to Vice President of Marketing at Sony Computer Entertainment America (SCEA), then promoted again in 2002 to Executive Vice President of SCEA. From 2005 to 2009, House was the Chief Marketing Officer of the Sony Corporation. From 2009 until 2011, House was co-CEO and then CEO of Sony Computer Entertainment Europe (SCEE), then became President and Group CEO of SCEI, a position he currently holds. In 2013, House led the conference which revealed the PlayStation 4.

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It's hard to compete with us right now.

The Internet browser and other added functionality ... will further enhance the user experience beyond the unprecedented portable entertainment already provided by PSP.

By allowing consumers to wirelessly surf the Web, personalize their PSP and access and share new audio, video and image formats, PSP continues to evolve the entertainment experience out of the home.

The key thing in this industry is momentum.