Reggaeton is the first Spanish-language genre that Mexicans like, Caribbeans like it and South Americans like it.

276

The popularity comes from the fact that these radio stations play a real broad catalog of music, so they aren't as repetitive.

220

Last year, Clear Channel Radio announced plans to launch Spanish-language formats in markets where there was a need for more Hispanic-targeted programming. The success of KLOL/Mega epitomizes the very essence of what we hoped to accomplish.

215

Our local programming teams have done an extraordinary job creating great Spanish-language radio that has resulted in impressive audience growth, ... In San Jose alone, time spent listening for persons 12+ in Spring 2005 surged 205% versus Spring 2004. That's a clear indication that our stations are airing great programming that U.S. Hispanics have been looking for on the radio.

188

We are a Spanish radio station company that goes after Hispanics that are bilingual. They really live in two cultures.

138

You don't have to pay a monthly subscription.

126

Hispanics tend to use radio very frequently. They spend longer listening to radio. The Hispanic population is very brand-loyal, and once they identify with a radio station, they tend to stick with that station.

113

I like to come up with new formats that are tailor-made for each market. In Houston, we saw there was an opportunity to go after Latinos that were bilingual regardless of generation.

102