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"Alan Siegel" is the CEO of Siegelvision, a brand identity consultancy. He is the founder and Chairman Emeritus of global brand strategy firm Siegel+Gale.
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I don't think people hold United responsible for what happened, and the story is really a story of courage by the crew and passengers in fighting back. It's sort of a positive story out of a horrible situation.
Wal-Mart isn't the only company making corporate contributions. Several companies are actively contributing. At the end of the day, this company still has a very steep hill to climb because its problems are too endemic.
We helped them define what Harley stood for and build Harley positioning and build a licensing program that really reflected the brand.
If you talk to a top economist, a top lawyer, a doctor who's at the top of [his] field, they all communicate with clarity.
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